Merchandiser
Merchandiser
Profili
Merchandiser
In a more and more diversified market, role of MERCHANDISER becomes strategic : it’s the profile responsible for visibility, presence and exposure of a product on shelves in a point of sale in the better way and quantities.
Therefore, Merchandiser’ and Stocker’s figure represents brand’s face on MMR and GDS’ shelves; it forecasts stock’s trends and levels with marketing and commercial department of a company and faces with Visual Merchandiser for respect of product’s organization and positionning.
Without the suitable preparation of visual and kitting, products risk to not reach the right target, or to maximize exposure of a brand and so to not support in the right way sell-out.
Hostess & Promoter, thanks to its biggest database in Italy, is able to provide specialized Merchandisers in managing and controlling products both in MMR and in GDS to companies .
Merchandiser promotes shopping experience of customers because allows the suitable and efficient exposure of products on shelves as well as same quality of experience.
Services like warehouses’ control and refill must be added to display’s remake and material’ setting up.
Our Merchandisers & Stockers look after restocks in the shortest times : we have technical staff assigned in managing all setting up phases of merchandising, made thanks to our computerized platform.
Hostess & Promoter proposes experienced profiles in stockage, kitting and assembly available all over the national territory.
Advantage to have an agency dealing with all managing sides for an activity of Retail Marketing is exactly this : to provide a figure like Merchandiser’s one that allows to organize, manage and above all monitor instore activity together with other professional complementary figures.
- It supervises stocks’ delivery and distribution
- It plans range of stock products
- It monitors sales and efficacy of promotions
- It works closely with visual merchandiser to decide setting up of promotional and exhibition material according to brand’s phylosophy and identity.
- It makes activity of Public Relations with managers and possible collection of orders.
