Case History: Retail
Retail Marketing Events, Drive to Store and Offline Shop Inaugurations
BOTTEGA VERDE
CUSTOMER
Bottega Verde Srl
LOCATION
In 180 Bottega Verde points of sale in Italy
PROJECT
Tour In store Promotion in Bottega Verde points of sale
TERRITORIAL COVERAGE
National
SERVICES OFFERED
Staff’ selection, hiring and training
Reporting service within 24 hours from end of activity
Reception and control at point of sale
Explanation of advantages for launched products
PROMOTIONAL DYNAMICS
1 promoter per each location to engage possible customers and encourage to subscribe fidelity cards
TIMBERLAND
CUSTOMER
VF Italia
LOCATION
Stores selected by customer : Game 7, Cisalfa, Noi Sport, Tommasini, Bravi, Atlante.
PROJECT
Retail – Timberland Brand Ambassador
TERRITORIAL COVERAGE
National
SERVICES OFFERED
Staff’ selection, hiring and training
Live training briefing at the customer’s headquarters
Service of promotional corner’ setting up
Experienced sale of products
Report through H&P App within 24 hours
DYNAMICS
Main tasks of Brand Ambassador have been the following :
Control and customers’ reception
Visual Merchandising– Management in terms of layout of Timberland corner with photos and weekly report
Driven sale and product’s demo
Training – diffusion of product’s technical features both to customers and to point of sale’ staff
Reorder- control of commodity’s exposure and warehouse unsold merchandise
GUESS
CUSTOMER
Guess
LOCATION
Lecce,
Napoli,
Palermo,
Catania,
Mantova,
Orio al serio,
Arese,
Venaria reale,
Torino
SERVICES OFFERED
Selection, hiring and training of staff
Service of stand’ setting up for children’s makeup
Service of flyers’ production for indoor/outdoor production
Service of cosplayer costumes’ production
Service of setting up corner inside retail with photo boot
Service of professional photo/video shooting
Sale support for products and activity of locking up in case of low attendance in retail
Report through H&P App within 24h
PROMOTIONAL DYNAMICS
Engagement activity with gadgets’ distrbution per each photo posted on customers’ social networks, with personalized backdrop and #MYGUESS hashtag. Presence of figures like dressmakers who personalized Guess items have implemented curiosity and appeal to the promotional activity, with many events of high attendance waiting for one’s exclusive item.Attività di engagement con distribuzione gadget ad ogni foto postata sui social privati dei clienti, con backdrop customizzato e ashtag #MYGUESS. La presenza di figure come le sarte che personalizzavano i capi Guess hanno incrementato curiosità e appeal all’attività promozionale, con molti episodi di alta affluenza in attesa di avere il proprio capo esclusivo.
Entertainment with makeup men and cosplayer mascotte based on cartoon MIRACULOUS and its 2 characters Lady Bug and Chat Noir. High involvement of all children with photos and nice makeup moments.
Outstore engagement with passengers’ involvement with selfies befind store’s glass, specifically personalized for the event and flyers’ delivery.
YAMAMAY
CUSTOMER
Inticom
LOCATION
Store selezionati dal cliente: Game 7, Cisalfa, Noi Sport, Tommasini, Bravi, Atlante.
SERVICES OFFERED
Staff’ selection, hiring and training
Live training briefing at the customer’s headquarters
Service of corner’ setting up inside retail with catering food&beverage, make up artist for event, branded biscuits and ice cream cart at the store’s entrance.
Support for products’ sale and Buttadentro
Report through H&P App within 24 hours
PROMOTIONAL DYNAMICS
Control and customers’ reception inside the store
Food & Beverage offered for certain events
Give information and technical features on product which is meant to be pushed or launced by company.
Engagement and experiential marketing with Djset and entertainement + distribution of branded food
