Tourism Marketing actions for the Lazio region at the London Olympics

Today the London Olympics begin, the most important sporting event and, above all, the most important in the world in terms of visibility (also for tourism marketing): for this reason, in every edition, it becomes the preferred arena for the clash between the titans of sportswear, eager to attract the attention of an audience of about two billion people. This year it will be Adidas, the official patron of the games, and the unofficial partner Nike, who promises a duel at the last spot thanks to the techniques of ambush marketing (do not know what it is? Then read this post), to compete for this huge stage that could define in a decisive way the accounts of the largest multinationals.