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  • 21-05-2014
  • advisor
    Advisor: definition and types of professional profile

    Advisor is a term that is increasingly used, and very often in completely different contexts, ranging from banking, to fashion, to cosmetics. Relatively recent professional profile in the business and especially retail sector, but…

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  • 18-03-2014
  • Retailtainment: what it is and its importance in Retail Marketing

    Retail is, by definition, the economic sector closest to the consumer. While online communication is educating a new generation of consumers who are more informed and eager to communicate with the brand, on the…

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  • 07-02-2014
  • in store promotion
    The marketing trend between in store promotion and social networks

    We all know by now how important it is for a company to manage its social accounts. From facebook advertising to customer satisfaction through twitter, it is essential to use these channels to build…

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  • 24-01-2014
  • Job interview as a hostess and promoter: how best to deal with it

    A job interview: In America it is common to say “You never have a second chance to make a first impression”. If in life you often have the opportunity to change your mind about…

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  • 22-11-2013
  • Brand Ambassador
    Brand Ambassador: new professional figures

    Today’s competition between brands for a particular market is certainly a difficult and demanding challenge: if it is not dealt with correctly, it can happen to be among the main brands that will cover…

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  • 31-10-2013
  • Men’s Fashion: how the canons of male beauty change

    We had the opportunity to talk, in our blog, about how the canons of female beauty have changed, but what has happened since the nineties to date, in Men’s Fashion? For men’s fashion models,…

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