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Among the communication tools of a product at the point of sale, packaging certainly has a basic role in the evaluation of the product, positioning itself as one of the most effective means. The…

Literally it’s a “flash of the crowd”: but how does Flash Mob come about and what are its strategic potentials? There are terms that, unknown until a few years ago, have now entered the…

Do you know what ambush marketing means? It is an English term that refers to ambush marketing: it is the particular strategy that leads some brands to “take advantage” of the media visibility given…

In a social reality where interconnections and contacts between people from different cultures increase, the value of the profession of interpreter for events becomes fundamental to establish communication between two or more actors who…

During the 1980s and 1990s, advertising communication, conveyed mainly through the general media, had defined its clear separation from the distribution channel: with the advent of large supermarkets and hypermarkets that determined the time…

Hostess & Promoter is an agency specializing in in-store promotion, which can boast qualified employees for any type of commercial promotion aimed at boosting sales or enhance the image of a brand. This is…