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Lately we hear about Perfect Execution in field marketing sector. There have certainly been great marketing professionals who have given their contribution in providing definition and examples of it. That is why we could…

“Millenials” are not the only people at their ease on Internet. Actually, instruments and activities of online marketing are all-consuming, widespread and crosswise involving all the contemporary world. Having said that, saying that offline…

Pharmaceutical marketing represents an approach to pharma-cosmetic and personal care sector steadily increasing. Hostess & Promoter has accrued years of experience in this sector and today it has a say to direct pharma companies…

Let’s start suddenly with Green Marketing definition. It is about an approach tot o activities of promotion and communication of a brand which do not impact too much on environment.       All seems clear up…

“Be where our target is” is one of marketing’s golden rules and promotional tour falls into those main marketing activities to create empathy and relationships with possible customers. Promotional tour in operative marketing takes…

Among the most researched activities figures by companies there is that of Brand Ambassador. This figure has become more and more complex over year, above all because of the overbearing spread of web marketing…