Case History: ho.re.ca
Trade Marketing events in the distribution realities of the points of consumption
Aperol spritz
CUSTOMER
DAVIDE CAMPARI SPA
LOCATION
Restaurants, Coffee Bars, Clubs all over Italy
PROJECT
HoReCa Aperol Spritz
TERRITORIAL COVERAGE
National
SERVICES OFFERED
Staff’ selection, hiring and training
Back office’s management and clubs’ booking
Logistics and kitting services
Professional figures like Djs, photographers and videomakers to enliven the event
Reporting service within 24 hours from end of activity
Customers’ engagement and encouragement to consumption
Gadgets’ free gifts to consumers
PROMOTIONAL DYNAMICS
Per each consumption of Aperol Spritz made by customers, hostess distributes original branded gadgets. Required hostess are often two and can be supported by photographer, videomaker, bartender, Dj, vocalist to enliven the event inside a place.
jagermeister
CUSTOMER
Davide Campari S.p.A.
LOCATION
Restaurants and pizza restaurants
Evening clubs after dinner
Discotheques
PROJECT
HoReCa Jagermeister
TERRITORIAL COVERAGE
National
SERVICES OFFERED
Staff’ selection, hiring and training
Back office’s management and clubs’ booking
Logistics and kitting services
Professional figures like Djs, photographers and videomakers to enliven the event
Reporting service within 24 hours from end of activity
Customers’ engagement and encouragement to consumption
Gadgets’ free gifts to consumers
DYNAMICS
Hostess for customers’ engagement, encouragement to consumption and delivery of gadgets.
Stewards in charge of explaining perfect serving of bitter, by proposing its tasting and giving gadgets.
Training to clubs’ staff
