Case History: Tour
Field Marketing Events, Outdoor Promotional Tours and Temporary Stores
LEOPARD
CUSTOMER
Leopard S.A.
LOCATION
Bolzano, Trento and neighbouring cities
PROJECT
Tour Outdoor – Leopard Dolomiti Super Ski
TERRITORIAL COVERAGE
Trentino Alto Adige – Location with high concentration of ski tourism
SERVICES OFFERED
Staff’ selection, hiring and training
Conception of roadmaps
Supply of branded clothing
Service of logistics with gadgets’ handling and setting up
On-field settings up and dismantling
Branding of materials and means
PROMOTIONAL DYNAMICS
Distribution of samples in several Dolomiti locations. Staff composed of 2 stewards for coordination, material’s handling and setting up ; 3 hostess for customers’ engagement, activity of engagement and entertainment, distribution of branded samples.
MONDO CONVENIENZA
CUSTOMER
Mondo Convenienza Holding S.p.A.
LOCATION
Several cities in Italy
PROJECT
TOUR OUTDOOR – Mondo Convenienza
TERRITORIAL COVERAGE
National
SERVICES OFFERED
Staff’ selection, hiring anf training
Research of squares, management of OPL, PAT and authorizations
Means’ rental and branding
Logistics service with gadgets’ handling and setting out
Service of material’ stocking
Reporting service within 24 hours from end of activity
PROMOTIONAL DYNAMICS
Team composed of 1 Team Leader to supervise and support work of the rest of team; 1 Employee in charge of supplying consumables and promotional material to staff; 1 contact hostess for activities of engagement and interactive games, with distribution of gadgets and flyers; 1 Hostess stand to interact with customers with free gadgets.
